expressLaunch is our nine-month, patent-pending process that takes us from the initial concept review and due diligence through to the "go-to-market" version of the product and the second round of financing.

Pre-Flight

Reviewing concept and marketplace to determine viability, sealing agreements, creating the financial model, preparing a business strategy and presentation and completing a business plan.

Mission Control

Setting up the company and all its infrastructure (finance, accounting, legal incorporation, human resources, funding, marketing) and establishing a Project Office (the hub of our expressLaunch) complete with a comprehensive and detailed workplan.

Countdown

Defining product requirements, setting up the IT infrastructure and system architecture, test planning and testing, positioning and crafting an identity.

Ignition

Final test planning, testing, developing go-to-market (beta) version of the product, marketing communications executing and top level staffing.

Launch

Securing the second round of financing, placing the Portfolio Company in a separate office, releasing the go-to-market version to the buying public, beginning a marketing campaign, continually assuring product and service quality, and conducting ongoing investor relations management.